The launch of the Buy with Prime app for Shopify, a top business goal for Buy with Prime, stands out as a pinnacle accomplishment during my time at Amazon where I program managed and created 49 content assets that surpassed the MAL goal by 92% — even Andy Jassy shared news of the launch. 

I established a content marketing strategy, cross-collaborated with several different departments to confirm its efficacy, and pitched it to the L7 level at Amazon. Once approved, I had a 3-month lead time to plan, create, review, and publish the content.

During the launch timeline, there was a press leak that changed the course of the plans. That gave me four days to change the direction of the campaign to continue to set ourselves up for success in driving MALs. We changed the “sign up” CTAs to an “interest list” to capture as many MALs as possible during the press leak.

Here’s what my manager said in my review: 

“Sarah focused on delivering results by leading content with an entrepreneurial mindset and constant iteration. She prepared for a press leak with a 4-day SLA and created content that earned unprecedented results—emails (XX% CTO, 3X Amazon benchmark), a webpage (XX UV, XX% of all website content), and an event deck and script (XX participants, 90% content usefulness)—to name a few.”

Examples of the content I created: